Software studio & go-to-market advisory · Berlin
We build products that work.
JAT App Ventures is a software studio and go-to-market advisory. We work with private equity and venture investors, their portfolio companies and technology businesses on go-to-market and AI product strategy, and we build what we recommend, drawing on more than fourteen years of commercial leadership at Google.
14+ years
Commercial and EMEA go-to-market leadership at Google
In production
Our own consumer app, Capsule, live on iOS and Android
5.0 ★
Rating on both the App Store and Google Play
Fixed scope
Clear deliverables and a fixed fee, agreed before we start
What we do
Two practices. One standard of craft.
Go-to-market advisory and deployment for investors and their portfolios, and an app studio that designs and ships apps for clients and for ourselves. The same senior team does both.
Advisory & deployment
AI-native go-to-market, from first assessment to agents in production.
For PE and VC firms and their portfolio companies: AI readiness assessments, AI product roadmaps, and GTM engineering as a service.
App studio · Capsule
We design and ship apps. Our own, and yours.
Capsule, our memory app on iOS and Android, is how we prove our craft. For clients, we advise on, design and help ship apps, from product roadmap to store launch.
How we work
Experience you can see in the work, not in the slide count.
01
Operators, not observers
We have carried revenue targets across EMEA and shipped products to real users. Our advice comes from doing the work, not from reading about it.
02
Senior people on every engagement
The people who scope your engagement are the people who deliver it. No hand-off to a junior bench after the pitch.
03
Production, not slideware
Every recommendation comes with a path to running systems: agents, workflows and data your team owns and can operate after we leave.
04
Discretion with your data
We work inside your environment, under a data processing agreement, with the minimum access needed. Built and run to European standards.
Go-to-market in 2026
The question is no longer whether to use AI. It is which agents are running in your sales and marketing, and what they return.
Table stakes today
If these are not in place yet, they come first.
- Enriched, deduplicated CRM data
- Sequenced, personalised outbound
- AI-assisted content and research
- Copilots in the hands of sales and support
- Marketing automation with channel-by-channel reporting
Where we focus now
Agents that act, measured against revenue.
- Voice agents answering inbound and support
- Signal-driven outbound that researches and writes itself
- Account agents that flag churn risk and expansion early
- Automated creative production: on-brand assets for every channel and format
- Paid campaigns run end to end, with integrated analytics tracking performance across channels
- Agent-ready data layers across CRM, product and billing
Start with a conversation.
Tell us about your portfolio or your company. You will leave the first call with a clear view of where AI can move your go-to-market, whether or not we work together.